Outbound marketing methods—such as newspapers, yellow pages, direct mail, television, radio and telemarketing—were the standard way companies promoted their products and services. For decades, these techniques were very effective.
But then things changed.
People shifted to the Internet to search for businesses and read the news instead of turning to the yellow pages and newspapers.
People became tired of being interrupted by unwanted marketing messages. Now they simply:
Yes, times have changed. People no longer want to be sold to—but they still love to buy!
Inbound Marketing is permission-based marketing that focuses on driving relevant traffic to your website, converting that traffic into leads and turning those leads into sales.
The Inbound Marketing methodology can be broken into four parts:
Today’s buyers are actively searching for products and services you provide. By attracting these visitors naturally through search engines, social media and blog articles, you have a steady stream of qualified prospects coming into the top of your funnel.
To convert these prospects into leads, we work with you to create attractive offers that visitors can access in exchange for providing their contact information. These offers can be whitepapers, ebooks, checklists, guides, webinars, case studies, videos or any other content that offers value.
Marketing tools such as calls-to-action and landing pages are used to capture a lead and enter them into your sales funnel.
Because most buyers initially come to you while in “research mode” they may not be ready to buy right away. So lead nurturing techniques using email auto responders are used to provide more value and increased touch points with your company to move them further down the funnel.
Leads who have been nurtured are much more qualified and likely to become customers either on their own or when reached out to by your sales department.
Using HubSpot, the all-in-one marketing tool that was built for Inbound Marketing, we can perform true closed-loop reporting, including:
In short, with Inbound Marketing, we can: