As Certified Inbound Marketing Professionals, we will create an Inbound Marketing strategy that will attract prospects, convert them into leads and nurture them through the sales funnel to become customers—and raving fans.
Following our proven inbound strategy, we integrate the following services to achieve measureable results:
Remarkable Web Design
Your website should be the hub of your marketing. It should be well- designed, creative and user-friendly. But that’s just the beginning. All other marketing should lead back to your website that should educate, inform and generate leads into your marketing funnel.
Online Search (SEO)
Being found online in Google is a must today. Your prospects are searching for products and services that you provide. But if your website isn’t coming up on Page 1 for those searches, you’re losing business to those that do.
Social Media Marketing
Facebook, Twitter, LinkedIn, Pinterest, Google Plus—social media has exploded over the last several years and companies should connect and engage with their prospects and customers in meaningful ways. By building fans and followers and posting valuable content, you gain attention, trust, traffic and ultimately sales!
Visitors are looking for information to help them make informed decisions. Your blog is the perfect way to educate and offer value to visitors, helping to position your company as the expert. Plus blog articles help you with search engine rankings and give you information to post to your fans and followers on social media.
Email is still a highly effective way to generate leads and sales for your business. Sending relevant and timely messages to those who have subscribed (opted-in) to your email list helps you stay top-of-mind and increases customer loyalty. You can segment your subscribers to ensure they only get messages relevant to them.
Premium Content Offers
Content marketing involves creating content such as ebooks, whitepapers, tip sheets, guides—even audio or video—to offer to your prospects. This content has a high perceived value and helps position you as an authority in your industry. Prospects will give their contact info in exchange for your content offers.
You want visitors to your website to take action, not simply visit and leave. By having multiple calls-to-action placed in strategic locations, you can increase the number of people who click on your call-to-action graphics. And with the right marketing analytics, you can tell which graphics and offers are most effective.
Landing pages have one important purpose—to persuade the visitor to fill out a lead generating form in exchange for receiving your premium content offer. Each offer should be placed on its own landing page. This page should have no navigation or other elements other than your offer and the lead generating form.
Most prospects who come to your website aren’t quite ready to buy at that moment. They’re still in “research mode.” When they download your premium content offer, you should have an automated system that follows up with them multiple times in order to nurture them along in the sales funnel to becoming a customer.
There are a number of metrics we can identify and track as part of your Inbound Marketing campaign. With HubSpot, we can provide true closed-loop analytics that provides detailed insights into what is driving your leads’ decisions and what you can do to increase conversions.
At Brown Creative Group, our approach is well-rounded, with each service working together in harmony—in effect building a finely-tuned marketing machine that attracts prospects into the funnel at the top and generates new customers, and raving fans, out the bottom.
We believe in beginning with a conversation. We take the time to understand your goals and challenges using our free marketing assessment. After discovering your goals and challenges we work with you to design an Inbound Marketing Strategy that best addresses your company’s unique objective.
Schedule your free marketing assessment now.